MAR3023 / MAR6805

Marketing Principles / Marketing Management

The essence of marketing is trading. The survival and development of companies and nations depend on their ability to trade. Successful trading is a function of effective marketing - of product and distribution innovation, customer service and applying other key selling and advertising principles and processes.

Why purchase MAR3023 or MAR6805?

  • You will learn faster and achieve a higher course grade through instantaneous feedback.
  • The course content is yours to download and reuse throughout your professional career. (Unauthorized use of this material violates your University Code of Conduct and will be prosecuted.)

What will you learn?

  • Why Marketing is essential
  • The crucial elements of market competition and consumer behavior
  • Segmentation, targeting and positioning = Profitability
  • How to analyze and plan your own marketing campaign and business